A reputed Singapore company that combines technology, data, and services on one platform. They entice the vendor from around the world to showcase their services in the best possible way. The platform is a powerful marketplace to put across the various services to the potential customers, also available on the platform. They generates leads by gaining traction among the right audience for its B2B partners simplifying their way towards new prospects. For the record, Our client has established as a powerful SaaS platform or best campaign marketing platform by processing potential leads to many marketing and sales systems and Testinggenez has had a part to play in it. We offer the source to download Functional and Automation Testing case study for free to ensure a smooth flow of knowledge and expertise.
download Functional and Automation Testing case study for B2B Marketing Software | Campaign Advertising
Background
The Challenge
For the client to develop as a merger of demand channels and generate global leads, Testinggenez has played an uncompromising role as Software Testing team.
Generating leads for partnered marketers does require substantial endeavor. And the struggle of running an entire pilot program just to discover that the leads were cold. After a lot of trial and error with minimum visibility into which vendors were performing, they chose quality over quantity. That is when Testinggenez came into the picture to maintain the authenticity of the product.
Our Solution
The cruciality of the project was to differentiate the potential leads from cold leads. For this to happen, it was important to understand the goals and requirements of the client. We maintained the QA process fulfilling the customer needs and addressing the integrated modules…
